Puretec NZ LP Privacy Policy

Who we are

We are Puretec NZ LP of A/178 Savill Drive, Favona, Auckland (Puretec).

In this Privacy Policy, the expressions "we", "us" and "our" are a reference to Puretec.

We manufacture and sell a range of innovative water filtration solutions for domestic and commercial applications (Puretec products).

Privacy Policy Statement

We are committed to protecting your privacy and personal information. This Privacy Policy explains what personal information is collected, retained, used and disclosed by us and how we manage that personal information. We value your privacy and will comply with the Privacy Act 2020.

This Privacy Policy relates to the collection, use and disclosure of personal information you may provide to us through use of our website, social media accounts, ordering or using Puretec products, or any other engagement that you have with us.

By providing us with your personal information you consent to us handling it in accordance with this Privacy Policy.

What is personal information?

The Privacy Act defines ‘personal information’ as information or an opinion about an identified individual, or an individual who is reasonably identifiable:

  • whether the information or opinion is true or not; and
  • whether the information or opinion is recorded in a material form or not.

For example, personal information can include private information such as a person’s name, address, email address, age, gender and phone number, as well as other information (such as credit information) and commentary or opinion about a person based on other information or inferred about them (such as their credit rating).

Personal information can be confidential, sensitive or public.

What personal information do we collect and how do we collect that information?

The kinds of personal information we collect about you includes:

  • details such as your company name, representative name, phone number, email address, shipping address, billing address and job role;
  • payment details, such as credit cards and bank account details;
  • information obtained from your use of our website, such as location settings, demographic information, preferences and browsing behaviour.

We collect your personal information directly from you as much as possible. We will collect personal information about you indirectly where it is not practicable to collect it directly, you consent or authorise the provision of this information from someone else or if we are otherwise legally able to collect the personal information about you.

We may collect personal information from you directly by a variety of means including:

  • personal details you provide us when setting up an account, purchasing goods from us or purchasing goods from Puretec distributors and installers.
  • information you provide to us by way of enquiry, feedback, reviews and complaints;
  • information collected from you when you speak with us on the phone and through recording of phone calls you have with us;
  • information you provide to us when providing us with additional details to find you a specific solution to a particular request. (This may include water consumption and usage, and analysis, for example);
  • information you provide when visiting our sales office, distribution centre and/or the sales offices of any Puretec distributor or installer;
  • information you provide to us when entering competitions conducted by us; and
  • payment information you provide when purchasing products, including credit/debit card, security code numbers and billing information so that we can process your orders

We may also collect personal information from you indirectly by the following means:

  • information collected from you when you interact with our website and social media accounts, including webpages and products you view;
  • information collected from your device when you access our website or our social media accounts, including your IP address, location, web browser settings and type and user profile;
  • information obtained through the use of cookies, pixels, tags, and similar tracking technologies that collect information automatically from your device, including browsing behaviour, time spent on site, pages viewed, and interactions. These technologies help us deliver targeted advertising, measure campaign performance, and build audience profiles;
  • information you provide to our product installers and distributors, with whom Puretec works collaboratively;
  • information obtained from third-party sources, including data collected and shared by external providers, data partners and advertising networks such as aggregated behavioural data or audience segments and also publicly available information (like social media platforms). This information helps us tailor marketing, product offerings, and content to better match your interests.

Some of the personal information we collect may be sensitive information. Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

We will only collect sensitive information with your consent and if the information is reasonably necessary for one or more of our functions or activities. Sensitive information will only be used by us for the purpose for which it is collected or directly related to a secondary purpose and as otherwise permitted by law.

Third party websites

Our website may contain links to third party sites for your convenience and information.

Each of these third party sites may collect personal information from you in accordance with their own privacy policies.

We take no responsibility for third party internet sites practices or policies and are not liable for any loss or damage suffered from the use of these sites. You should refer to the third parties' own privacy policy.

Why do we collect personal information?

We may collect your personal information for the following purposes:

  • to provide you with the very best service experience possible and to improve the Puretec products we can offer you;
  • to optimise the Puretec products and services that we, and our installers and distributors, provide to you and the means by which they are provided;
  • to more accurately market and promote Puretec products to you including those that may interest you;
  • to provide you with surveys, newsletters, education, events and special offers;
  • to serve personalised advertising and remarketing through programmatic advertising platforms (such as Google Ads, Facebook/Meta, and other online ad networks) based on your interests, behaviour, and interactions with our website or marketing communications;
  • to create and target lookalike or similar audiences using third-party platforms, where your data may be hashed and matched for anonymised advertising purposes;
  • to disclose your personal information to our service providers, product installers, distributors and dealers who assist us in operating our business and the promotion, sale and delivery of Puretec products and service to you;
  • customer research and analysis;
  • to conduct credit checks if necessary;
  • to identify you to establish purchases within our system to you;
  • to enable us to address your expectations and any questions or comments you may have of us in respect of how we conduct our business or supply of Puretec products;
  • to screen for potential risk and fraud;
  • to comply with our legal, recording, compliance and regulatory obligations;
  • to defend or enforce our legal rights in legal proceedings; and
  • to provide you with direct marketing offers that we consider may be of interest or benefit to you in accordance with this Privacy Policy.

We will refer to all the above purposes as Permitted Purposes.

Before using or disclosing your information we will check that it is accurate, up to date, complete, relevant and not misleading.

Direct Marketing

By using our website and providing your details by any of the means outlined above, you consent to the receipt of direct marketing material such as promotions, products and services provided or offered by us. If you do not wish to receive these communications, you can ‘opt out’ from receiving any further marketing or promotional material from us, by way of the unsubscribe facility or by contacting us.

Who do we give your personal information to?

We will collect, use and disclose the Personal Information you provide us for the Permitted Purposes. We will also collect, use and disclose your personal information for other purposes to which you have consented or which are related to any of the Permitted Purposes, to comply with our legal or regulatory obligations and as otherwise authorised or required by law.

We may disclose, and you consent to us disclosing, your personal information in the following circumstances:

  • to third party contractors and service providers who help us to operate our website and promote and provide Puretec products and services to you;
  • between our related entities to help us ensure that your personal information remains up-to-date and complete, and so that we may better understand and meet your needs and interests;
  • to our service providers, product installers, distributors and dealers to help provide you with the best information, service and access to Puretec products;
  • to regulators, government bodies, or fraud or crime prevention providers where it is reasonably necessary for a legal purpose or dispute resolution processes or as required by law;
  • we may share hashed or anonymised personal information with platforms such as Meta (Facebook/Instagram), Google, and other digital advertising networks to facilitate personalised advertising, remarketing, and audience matching. These platforms may combine this information with other data they hold about you to deliver more relevant ads on their services or partner sites. This is done in accordance with their own privacy policies and applicable laws.

We will not give your personal information to any other third parties without your prior consent, except when it is reasonably necessary for a legal purpose or dispute resolution process or required by law, or to protect our rights, safety, or property.

When we have to send your personal information to contractors or service providers to carry out work on our behalf, or to our related bodies corporate, we will take reasonable steps to notify these organisations and request that they comply with this Privacy Policy and, in certain situations we may require a confidential undertaking to protect your personal information.

We do not sell your personal information to others.

Overseas transfer of personal information

Your personal information may be disclosed to overseas recipients such as to our support personnel located overseas and where our third party contractors or providers involved in the provision of the Puretec products to you are located overseas.

As Puretec distributes its products in Australia, your personal information may also be transferred to recipients located in Australia. Australia has personal information and data protection laws which protect personal information in a way which is at least substantially similar to the New Zealand Privacy Principles, and there will be mechanisms available to you to enforce protection of your personal information under Australian law.

In the event that your personal information is disclosed to overseas recipients who do not have personal information and data protection laws which protect personal information in a way which is at least substantially similar to the Australian Privacy Principles, we will take such steps as are reasonable in the circumstances to ensure that the overseas recipient does not breach the New Zealand Privacy Principles in relation to the information.

GDPR

In some circumstances, the European Union General Data Protection Regulation (GDPR) provides additional protection to individuals located in Europe. The fact that you may be located in Europe does not, however, on its own entitle you to protection under the GDPR. Our website does not specifically target customers located in the European Union and we do not monitor the behaviour of individuals in the European Union or hold personal information of individuals in the European Union, and accordingly the GDPR does not apply.

How do we hold your personal information and keep it secure?

We keep your personal information stored in both electronic form (using our IT systems or the IT systems of third parties required to provide you with Puretec products and services), and in paper form (when it is provided to us or prepared by us in hard copy).

We may use some third party providers that provide data-storage related services, that may be located overseas.

We may combine or link personal information we hold about you to help us form a better understanding about you. For example, your purchase or event preferences based on previous purchase orders.

We take reasonable and appropriate steps to protect and safeguard your personal information against unauthorised disclosure, loss or misuse. The electronic and procedural safeguards we have in place to manage security risks associated with your personal information include the use of antivirus software and protection, and secure premises. We will also only allow those who require it to have authorised access to your personal information and require them to treat personal information as confidential unless it is otherwise in the public domain.

Unfortunately, no data transmission can be totally secure, and we cannot guarantee unauthorised access to your personal information will not occur. Any personal information you provide us will be provided at your own risk. Provided that we take such steps as are reasonable in the circumstances to protect the information from misuse, interference and loss and from unauthorised access, modification or disclosure, and subject to the mandatory operation of law, we are not liable for events arising from any unauthorised access to your personal information. However, if you become aware of a security breach involving your personal data, please contact us.

Gaining access to your personal information and correcting it

You have the right to request access to any personal information we hold about you. You also have the right to request correction to any of the personal information we hold about you.

If you would like details of the personal information that we hold about you in order to update it, correct it or for any other reason, please forward a written request to our Privacy Officer whose contact details are set out below.

  • Attn: Puretec Privacy Officer
  • Address: A/178 Savill Drive, Favona, Auckland, 2024
  • Email: privacyofficer@puretecgroup.com
  • Phone: 0800 130 140

Once a request has been made, the Privacy Officer will aim to contact you within 5 business days.

We will require you to satisfy identity validation procedures to prove that you are the individual requesting the personal information.

How to contact us with any questions or make a complaint

If you have any questions, comments, or concerns about our Privacy Policy and how we deal with your personal information or would like to make a complaint, please contact our Privacy Officer.

The Privacy Officer will treat any request or complaint respectfully and confidentially. Once a request or complaint has been made, the Privacy Officer will contact you within 5 business days. We are committed to working with you to resolve any concerns or complaints in an effective and timely manner.

If you are not satisfied with the outcome or the way in which we have handled your request or complaint, you may be able to make a complaint to the Privacy Commissioner, who is an impartial third party. The Privacy Commissioner’s details and information about making a complaint can be found at:

https://www.privacy.org.nz/your-rights/making-a-complaint

Your rights and choices regarding data and advertising

We may use “cookies” on our website, which may collect and store personal information about you. Cookies on the Puretec website are used for recording user preferences, tracking browsing behaviour to improve user experience and website performance and displaying relevant advertising to you.

You can manage how your personal information is used for personalised advertising by adjusting your browser settings to block cookies, using opt-out tools provided by advertising platforms, or managing your preferences through our cookie banner (if implemented). You can also opt out of interest-based advertising via platform-specific controls such as Google Ad Settings and Facebook Ad Preferences.

If you disable the use of cookies on your web browser or remove or reject specific cookies from our website then you may not be able to gain access to all the content and facilities available on or through our website.

Changes to our privacy policy

We do not expect to make changes to our Privacy Policy regularly, however we reserve the right to do so at any time to reflect changes in the way we collect and manage your personal information and to accommodate for any changes required at law. Changes to our Privacy Policy will take effect when they are published on our website.

This Privacy Policy was last updated on 20 October 2025.