How Hydro X Plumbing Doubled Their Filtration Sales with Puretecʼs Specialist Plumbers Program.

The Customer

For the past five years, Steven, owner of Hydro X Plumbing in South Australia, has been successfully building his residential plumbing business. A crucial aspect to his success story has been the importance of sourcing and installing high quality products. Noticing customers' growing interest in water filtration and learning of the FilterWallTM system, Steven wanted to expand his offering.


The benefits of the Puretec Plumber’s program and having a Plumber’s Kit readily available in his van, offered exactly what Steven was looking for: a support system to help market his filtration services.

Puretec Plumbers KitPuretec Plumbers Kit

The Challenge

Before Puretec, Steven found it difficult to trust the systems he was providing, reinforcing the need to align with a reputable brand. Also without compelling brochures or engaging digital content, he found it tough to effectively promote his filtration services on a wider scale and generate enquiries.

The Solution

After speaking with Duane from Puretec, Steven purchased the Plumbers Kit for his van and joined the program as a Specialist Plumber. This gave him credibility, product training and exclusive marketing tools. Steven described his journey to becoming a Specialist Plumber as ‘a brilliant process’.


Steven’s newfound status provided him with professional marketing tools and social media images to effectively promote his offering. His business was now listed on the Puretec ‘Installer Locator’ webpage, and he began receiving enquiries directly through the ‘Request a Quote’ tool on the Puretec website. These new leads and product knowledge allowed Steven to secure more filtration jobs.


The Plumber's Kit also improved his customer interactions, "It has everything, fits in the van nicely," Steven notes. He found that customers particularly focused on health were highly receptive.

The Result

The decision to align his business with Puretec, purchase the Plumber’s Kit, and become a Specialist Plumber brought remarkable growth to Steven's business:

  • Filtration Installs Doubled: He confidently reports that his Puretec installations doubled since joining the Specialist Plumber program. Along with his overall business enquiries doubling as well - a direct benefit of his new visibility through the Puretec ‘Installer Locator’ and ‘Request A Quote’ systems.
  • Specialist Filtration Training: Impressed by the comprehensive filtration education from Puretec's Specialist Plumber program, Steven gained confidence in product quality, ensuring reliable installations and a stronger business reputation.
Puretec Specialist Plumber sticker for VansPuretec Specialist Plumber sticker for Vans
Installed FilterWall F6 for Whole House FiltrationInstalled FilterWall F6 for Whole House Filtration

Customer Feedback

"When you're installing products, it's your own reputation on the line; you've got to use the ones you trust. Becoming a Puretec Specialist Plumber truly gave me all the tools I needed, the marketing brochures and social media images are great to have on hand, and I’ve gotten more leads, it’s exactly what I was looking for. I would absolutely recommend the Specialist Plumber program and Plumber's Kit for any plumber looking to grow their business".

KEEN TO JOIN PURETECʼS PLUMBERS PROGRAM?

Puretec offers a tiered membership program designed to help all plumbers grow their business through filtration expertise.

Explore the Plumbers Program and Plumber’s Kit here: https://www.puretec.com.au/plumbers-kit